BUSINESS GETS EASIER WHEN YOUR BRANDING IS CLEAR &

YOU MAKE MORE SALES

A North Star elevates and safeguards your brand so you can stand out. It puts the soul in your strategy. This is Where We Come In: We Create Strategic Brands for Organizations, People, and Digital Footprints.

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I TALK WITH PEOPLE WHO ARE FRUSTRATED WITH NOT BEING HEARD, WHO HAVE SPENT A LOT OF MONEY ON DESIGNERS AND MARKETING PLANS.

They Don't Have a Clear Vision of Their Brand--Which Keeps Them from Attracting the Customers They Want. Your North Star Provides  Visibility and Gets You Recognized.

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MOST MARKETING AND DESIGN EFFORTS ARE WASTING RESOURCES BECAUSE THEY DON'T HAVE A BRAND STRATEGY

People Confuse Marketing Plans, SEO, and Design Services Which Are Tactical and Short-term with a Long-term Roadmap for your Company. A North Star Brand Strategy Makes Doing Business Easier by Giving Stability and Continuity That Your Customers Expect.


In the Aftermath of 2020, Many Companies have had to Pivot their Marketing and Branding to Maintain their Market Share. That's what Acid Branding Does for You. We Help You Re-establish Relationships with Your Current Customers and Build New Relationships which will Increase Your Sales. 

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A DYNAMIC BRAND STRATEGY BURNS YOUR BRAND INTO PEOPLE'S MINDS AND COMES BEFORE ANY MARKETING OR DESIGN IS DEPLOYED.

It Makes Your Brand a Beacon to Attract the Exact People You Want Coming through Your Doors to Make You More Money Faster. 

We Work with You to help you Find Your Voice and Create a Bridge to Your Customers' Point of View so a Relationship Can Begin. What is Unique to Acid Branding is the Ability to Identify Your Customers' Motivations for Buying--Emotional Territories where the Brands Reside--and the Social Problems Your Brand Solves. By Creating a Blueprint for Your Business, You Gain Clarity and Consistency across all Touchpoints.

Then You can Build a Website, Engage in Marketing Plans, and Design a Logo!

 

BRANDS THAT CREATE STRONG MESSAGES EXCEL IN STANDING OUT IN THE CROWD.

If People Understand What You Do, They Will Buy From You

WE DEVELOP CUSTOMIZED BRAND STRATEGIES

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Whether You are a Small Business or a Multinational Corporation, the Process is the Same: Through Discovery Interviews, Conducting Research, and Digital Listening. We Build Road Maps and Formulate Action Items.

We Expand Your Revenue Base.

IDEA INNOVATION

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Through Strategic Thinking and Active Listening, We Conceptualize Products, Introduce You to New Hidden Markets and Partnerships. Innovating From the Inside Out, Leveraging Our International Experience, To Increase Sales.

We Expand Your Market Share. 

BUILD TAILORED WORKSHOPS 

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Collaboratively Develop Concrete Strategies and Action Items to Expand Your Entity and Increase Your Influence.

Customized Workshops for Companies, Non-Profits, and Business Groups. 

We Expand Your Knowledge Base. 

 

FREQUENTLY ASKED QUESTIONS

WHY DO I NEED A BRANDING STRATEGIST?

Many people, when they start a business do not have an idea about their brand, they do not know exactly what they are doing, so they pick something but never really have an identity. Never know what they stand for. Or if they do their branding is not showing up in the same way. So they pick something and it does not hit the way they want to. So people get confused and if they get confused they do not buy. So we always want to start with branding and look at how we show up. Because we are our brand.

WHAT IS THE DIFFERENCE BETWEEN BRAND IDENTITY AND BRAND STRATEGY?

A brand identity is what a graphic designer creates after you have a positioning, understanding of what your emotional territories are, motivations to buy, and a clear picture of what your brand stands for, the social problem it solves, and how your solution is the best. Many designers think they are creating a brand strategy with their design efforts.  When they are actually creating a brand identity- one (very important) part of a brand strategy. The assumption is that the client knows their market positioning, audience messaging, marketing targets, etc. Big and small companies struggle with this on a daily basis and this is where I excel.

HOW WILL A WORKSHOP HELP MY COMPANY OR DEPARTMENT?

Workshops are my favorite way of drilling down into finding solutions for a company's challenges and aspirations. Having a concentrated period of time of one to three days to address challenges and find solutions is the most efficient and cost-effective way of getting through a bump in the road or evolve the business plan. In my past life as a qualitative researcher with thousands of hours of facilitation and moderation under my belt, I have found that most of the answers lie in the staff's intuitive knowledge of the company and their work.  My job is to get all the richness out and on paper to create a clear roadmap forward.

WHAT CAN I EXPECT WORKING WITH YOU?

Think of us as your guide. Workshops or strategy plans require a guiding hand in implementation. Many times clients understand where they are heading however, get lost in the targeted messaging, what to emphasize and which steps to take next. I always begin work with a client on a project basis and am available for follow-up consultation after the workshop or plan has been completed. While we do not enmesh ourselves into a company like some consultants, you will need to put us on speed dial in the beginning.

THIS IS OUR DEFINITION OF BRAND STRATEGY

Branding is the art of defining what your product is and the company stands on a deeper, more emotional level so meaningful connections to people can be forged. This is where differentiation occurs if done right. By nature, we are each unique and so are our companies, products, and services. We just need to tell people who we are in a way they understand.

WHAT MAKES US DIFFERENT?

We use psychodynamic research and listening skills to get to the heart of what your company stands for, the problem your product solves, and the motivations for consumers to buy. We also partner with copywriters, designers, and digital marketing firms that get it.

WHAT WILL YOU GET WORKING WITH US?

A great brand strategy. Business decisions become easier and you make more money faster due to the roadmap we create together. Research has shown that companies with a brand strategy generate revenue 3x faster and increase profits by 31%.  A brand strategy is a capital investment for your company. It is your North Star with a customized map to guide you along your journey to success.

HOW LONG ARE WE INVOLVED IN THE PROCESS?

Any great mountain climber needs a guide. The guide does not quit halfway through the trek--they stay until the climber is successful. We stay on board until you, our client, is successful. We continue to consult on any questions or new information that may arise.