A brand strategy defines the unique space you occupy in the minds of your audience. It creates meaning and connection that guides you in every way you make an impression. And does it with continuity, consistency, and clarity. Having a brand strategy is a capital investment in your business. It is no different from buying equipment, buildings, and infrastructures--and this is my specialty.
Acid Branding brings an academic background in Psychology, Anthropology, Literature, and the Social Sciences to understand people’s stories: their needs, their hopes and beliefs, the context they live in, and what really matters to them.
We love to apply innovative and creative approaches to our work with clients that lead to meaningful and actionable insights. With a brilliant brand strategy, every element of your business works together, to set you apart... burning your company into people's minds everywhere.
We have worked for Fortune 500 companies helping them qualitatively with brand erosion issues, packaging innovations, portfolio revamps, and outlet segmentations along with cultural deep dives. We have collaborated with small businesses to define what they stand for, create blueprints for their brand to make business easier, and develop new product lines.
Whether you are big or small the challenges are the same. Our ideal client is less about the size and more about a commitment to the long-term success of your company.